Australia's leading agency in the student space
National Student Survey
In late 2010, SMA ran Australia's first national omnibus survey of tertiary students. Now we know how many students have iPhones! more...
27% Opt-in
The StudentVIP database reached a new milestone in April 2011 -reaching 27% of all tertiary students opted-in. 291,000 students segmentable by faculty, year-enrolled, state, campus, gender. more...
Resources
University Population
The Australian university student community crossed the 1.1 million mark. It is now officially 1,134,866.
2009 is the most recent full tertiary student data set. It was released by DEWR in Sept 2010.
Download: Student Population Data
 | National Student Survey 2010: Research Report for Marketers This is report for marketers profiling the current student population. |
The report includes;
Insights available to marketers:
- Bank market share by campus, faculty, etc
- PC hardware market share by campus, faculty, etc
- Smart phone penetration, smart phone operating system market share (Yes - what % of students own an iphone. We know.)
- Twitter penetration
- FaceBook and FaceBook Places penetration (more interesting than you'd guess)
- Blog usage, Foursquare usage, Youtube usage and MySpace usage.
- Travel plans during and after study
- Travel intended destinations.
- How many students have been to a music festival in the last 12 months.
Included in the survey are student demographic profiles for;
- Gender
- State
- University
- Broad area of study (DEWR categories plus law)
- Domestic vs International
- Year enrolled
- Living arrangements (home vs away)
- Age
- Income
- Hours worked