Australia's leading agency in the student space
National Student Survey
In late 2010, SMA ran Australia's first national omnibus survey of tertiary students. Now we know how many students have iPhones! more...
$63,000
Commonwealth Bank and 5 other sponsors have again combined to provide $63,000 in textbook rebates in 2011. more...
StudentMedia.com.au
If the student market is all too complicated, check out: StudentMedia.com.au. If you want to book advertising direct with university campuses, it's now all in one place. more...
SMA Case Studies
 | Commonwealth Bank Working together over 9 successive years, the CBA Youth Marketing Team and SMA have maintained CBA's presence as the number one bank on campus. |
 | Sydney Morning Herald In 2005 Fairfax chose SMA to spearhead the launch of their new tertiary card in the ongoing campus "paper wars". In 2009 SMA rolled out two campaigns for SMH and provides media planning for the SMH Education team. It was an excellent example of the benefits of employing campus-based student staff over external, non-student, promotional staff. Campaign photos... |
 | The VSU campaigns: SMA has a long history of being involved in campaigns against VSU legislation. Our Dear Amanda postcards gave voice to thousands of students who supported their unions. In semester 2, 2005, SMA was part of Sydney University Union's strategy to communicate to its student members how many critical services the union provides. Campaign photos... |
 | Dairy Farmers "Dare Shots" For the launch of their new entrant "Dare Shots" into the highly competitive energy drink market, Dairy Farmers employed SMA to roll out a large sampling and brand engagement campaign over 15 campuses around Australia. With a brand name like "Dare" you can only begin to imagine what went on... Campaign photos... |
 | Virgin Mobile The
campaign used an innovative viral component and reflected the energy
and cheekiness that is associated with the iconic Virgin brand. |
 | Kimberley-Clark [U] Tampons required a sampling campaign that was funky, fresh and feminine to match their brand identity. SMA's trained female student staff delivered a savvy national campaign on 31 campuses distributing [U] femcare bags to their fellow 'sisters'. Campaign photos... |
 | Lonely Planet SMA's in-house campus research shows that 76% of current students will "probably" or "definitely" travel in the next 12 months. So for Loneley Planet, students remain a key market. Lonely Planet uses a range of SMA media channels to engage students over recent years. |
 | CPA Australia CPA offers a valuable faculty-related programme for its student members. SMA provides exclusive marketing services across a range of our media channels, including online promotion, Share Award sponsorship and peer-to-peer promotions. Campaign photos... |
 | From the SMA Archives: The Xbox Launch A huge campaign that demonstrated the creativity and impact of our student-staff. Within days Xbox dominated campus, winning over a key youth space for the then new gaming platform. Archived campaign photos... |