Australia's leading agency in the student space
25% opted-in
The StudentVIP database reached a new milestone in March 2010 -reaching 25% of all tertiary students opted-in. 251,000 students segmentable by faculty, year-enrolled, state, campus, gender. more...
How I Survived First Year Uni
SMA just completed development the Co-op Bookshop's "How I Survived First Year Uni" guide. SMA created meaningful content with a series of student focus groups. Now a companion Facebook group has been launched.
With 251,000+...
registered students and 100,000+ textbooks, Studentvip.com.au is literally saving Australian students millions of dollars each year. more...
From the archives: The Xbox Launch
This is a historic campaign from the SMA archives.A little known fact is that Xbox launched on campus before anywhere else - a week before the official Australian launch.
The campaign rolled out with precision; grass-roots buzz followed by mass engagement - all tightly integrated into a wider media strategy. Campus went Xbox crazy.
Just how effective was the campaign? Within days, the competitors pulled their advertising from campus and conceded the territory to Xbox - an important early victory in the battle for youth gaming loyalties.
Our incredible staff were employed for follow up in-store work over Christmas - winning awards in those channels too.
Internally it was a turning point for SMA - the first campaign where we handed over a significant part of the promotional creativity to our student staff - with amazing results.
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 | The women ALWAYS won the "Battle of the Sexes" round... |
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The Union Bar at UNSW packs them in!
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A new degree being offered? Lecture announcements are always an effective way to reach the target market.
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Don't stand between boys and their Xbox!