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Student Marketing Australia
Australia's leading agency in the student space

Dairy Farmers "Dare" Sampling Campaign

85,000 samples across 17 campuses: Dairy Farmers used SMA student teams to set the right brand values and establish this new brand in a key segment of 18-24's.

With a name like "Dare Shots" to work with, the SMA teams had no problems coming up with ways to engage students.


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The Dare Shot SMA team at Sydney Uni knew how to involve students and set up the right brand values.
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The Dare team at Sydney uni made friends with a real fro bro!

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Don't ask.

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"We love Dare!" Dare going off at Macquarie!

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"Non Stop Living" at UNSW!