Dairy Farmers "Dare" Sampling Campaign
85,000 samples across
17
campuses: Dairy Farmers used SMA student teams to set the right brand
values and establish this new brand in a key segment of 18-24's.
With a name like "Dare Shots" to work with, the SMA teams had no problems coming up with ways to engage students.
The Dare Shot SMA team at Sydney Uni knew how to involve students and set up the right brand values.
The Dare team at Sydney uni made friends with a real fro bro!
Don't ask.
"We love Dare!" Dare going off at Macquarie!
"Non Stop Living" at UNSW!