Australia's leading agency in the student space
1.1 million...
DEEWR just released the latest uni population stats: There are now over 1m tertiary students in Australia (1,134,866 to be precise). more...
How I Survived First Year Uni
SMA just completed development the Co-op Bookshop's "How I Survived First Year Uni" guide. SMA created meaningful content with a series of student focus groups. Now a companion Facebook group has been launched.
National Student Survey
In late 2010, SMA ran Australia's first national omnibus survey of tertiary students. Now we know how many students have iPhones! more...
SMA Kimberly-Clark [U] Sampling Campaign
KCA aimed to increase awareness of [U] femcare products on campus as high quality, premium products, to encourage trial and repeat purchase of [U] products in a manner that was credible, friendly and relevant to students and to create 'cut through' by having a unique brand presence in a cluttered femcare market. SMA ensured all of their campaign objectives were delivered. |
 | The RMIT team made a giant example of 'U' which got students talking femcare! |
![[U] Campaign 29.jpg (44k)](/media/227.jpg) |
Who wouldn't be receptive to free femcare products?
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Peer-to-peer during lunchtimes always gets a great response!
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SMA staff add their own creative touches to the market stalls.