SMA Virgin Mobile Campaign
Virgin mobile wanted to communicate
to students that their brand does things differently, is fun as well as
fair, is innovative and entertaining and actually wants to offer
something to the student population as opposed to pushing a corporate
agenda.
Their 'On the House' campaign offered one lucky student from each state rent-free housing for a year to share with three mates.
The
campaign ran on 10 universities across 3 states, SMA staff registered
many high quality candidates from their campus by letting loose!
Paul at Griffith University employed a unique way to get votes!
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Another "don't ask" photo!
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Virgin's "On the House" gets some radio airplay at RMIT on SYNFM.
Macquarie University students lapped up the free 'stress balls' - on the house.