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Student Marketing Australia
Australia's leading agency in the student space

SMA Virgin Mobile Campaign

Virgin mobile wanted to communicate to students that their brand does things differently, is fun as well as fair, is innovative and entertaining and actually wants to offer something to the student population as opposed to pushing a corporate agenda.

Their 'On the House' campaign offered one lucky student from each state rent-free housing for a year to share with three mates.
The campaign ran on 10 universities across 3 states, SMA staff registered many high quality candidates from their campus by letting loose!



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Paul at Griffith University employed a unique way to get votes!

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Another "don't ask" photo!




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Virgin's "On the House" gets some radio airplay at RMIT on SYNFM.

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Macquarie University students lapped up the free 'stress balls' - on the house.