Australia's leading agency in the student space
It's Time
2011 is the 14th year SMA has represented TIME magazine on campus.
27% Opt-in
The StudentVIP database reached a new milestone in April 2011 -reaching 27% of all tertiary students opted-in. 291,000 students segmentable by faculty, year-enrolled, state, campus, gender. more...
The VSU campaigns
USU proactively prepared for the introduction of VSU. SMA helped communicate just how many important services the union provides student members. more...
Qualitative Research
"How do we engage with youth??"Try asking them.
Our clients are amazed at the powerful insights and significant competitive advantages they can develop from a short qualitative research project.
The client take-away: They know what the market wants and what they need to deliver. It's a great feeling to be solidly confident you know what to do in with this segment. You can bet your competitors don't.
Qual. Research Services
1. Full service focus group research
SMA conducts qualitative research projects from start to finish; from defining project objectives, developing focus group agenda's, recruitment, focus group leadership, revision of agenda's, additional group work and final report.
In some cases, the focus group project has led to validating findings with fast-turn around online quantitative survey.
2. Recruitment only
SMA is able to recruit student focus group members nationwide for research firms or clients with in-house student research projects.
Focus Group Case Studies
1: Co-op Bookshop 2009 and 2010
2: Major book publisher project [under construction]
Pizza, coke and kinesthetic toys help make an SMA focus group insightful:
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A break-out sessions from a bigger focus group can deliver more creative and thoughtful and personal insights:
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Sushi, coke and full white-boards at another SMA focus group;
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