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.The National Student Survey

This is an annual survey that takes the pulse of the Australian university student community.

In 2010, over 12,000 current university students took part, providing insights on;

• University satisfaction
• Course satisfaction
• Intention for postgrad study
• Online media consumption
  
• iPhone usage
• Intention to travel during and after study
  
• Stress
• Income and work hours
  
• Telco provider
• Banking provider
• Laptop provider
• Accommodation type
• Accommodation costs

With such a sizable starting sample size, all data points can be segmented by;

• University enrolled
• Faculty
• Course
• State
  
• Age
• Year enrolled
• International vs domestic
• Distance Ed. vs internal
• Income

How does it work?

NSS is an omnibus online survey, with questions coming from 4 categories;

1. Shared demographic questions.

The survey includes a shared set of demographic questions.

Output:
All categories of questions below can be segmented against the shared demographic questions.


2. Commissioning client questions
Clients submit specific questions they would like included. There were six commissioning clients in 2010 from individual universities, government and the corporate sector.

Output:
Results of these are confidential and only available to the commissioning client. "Commissioning Client Reports" include the "Marketing Insights Report" and are provided within 3 weeks of the survey being sent.



3. University Benchmarking questions. 

With advice from the sector, SMA includes a set of questions benchmarking universities across a range of variables.

Output:
These questions are used for the following reports;

• National University Benchmarking Report (All, domestic, international)
  
• Business Faculty  Report
• Arts Faculty  Report
• Education Faculty  Report
• Law Faculty  Report
• Science Faculty  Report

4. Marketing Insights questions.

This is a set of questions designed to be of special interest to marketing executives. What is student usage of specific online media? What is iPhone penetration on each campus? etc

Output:

• Marketing Insights Report
• Telco Insights Report
• Banking Insights Report
• Technology Insights Report
• Travel Insights Report

The entire raw data set is also be available if the client wishes to conduct further analysis in-house.


Sample size

The target sample size is 10,000 respondents.

In 2010 they survey actually attracted 12,686 respondents.


Report Costs

Marketing Insights Report Pages:   70 Cost:      $1,200 exgst ____________________ Industry reports: Telco Insights Report Pages:   50 Cost:      $3,200 exgst Includes a copy of the Marketing Insights Report Technology  Insights Report Pages:   50 Cost:      $3,200 exgst Includes a copy of the Marketing Insights Report Banking Insights Report Pages:   50 Cost:      $3,200 exgst Includes a copy of the Marketing Insights Report Travel Insights Report Pages:   40 Cost:      $1,800 exgst Includes a copy of the Marketing Insights Report ____________________ University reports: National University Insights Report Pages:   70 Cost:      $1,200 exgst ____________________ Faculty reports: Business Faculty Insights Report Pages:   60 Cost:      $1,800 exgst Includes a copy of the National University Benchmarking Report Law Faculty Insights Report Pages:   60 Cost:      $1,800 exgst Includes a copy of the National University Benchmarking Report Sciences Faculty Insights Report Pages:   60 Cost:      $1,800 exgst Includes a copy of the National University Benchmarking Report Arts Faculty Insights Report Pages:   60 Cost:      $1,800 exgst Includes a copy of the National University Benchmarking Report Education Faculty Insights Report Pages:   60 Cost:      $1,800 exgst Includes a copy of the National University Benchmarking Report